Ciudad de México, gran destino de LatAm, destino smart

Noticias · Martes, 15 de Marzo de 2016

El Secretario de Turismo de la Ciudad de México, Miguel Torruco, acompañado por el Jefe de gobierno de la Ciudad de México, Miguel Angel Mancera, y el Secretario de Turismo del Gobierno Federal, Enrique de la Madrid, presentó la ampliación del sistema de información turística digital de la ciudad.

Tras el lanzamiento del sistema en 2015, idt ha continuado trabajando con la Secretaría de Turismo de la Ciudad de México en una segunda fase del proyecto. Este año el objetivo era mejorar el servicio a segmentos estratégicos y ampliar la red de información, ampliando las capacidades del sistema.

13.6 millones de turistas visitaron la Ciudad de México en 2015, convirtiendo a la ciudad en la más visitada de América Latina. Para capturar la atención y prestar mejor servicio a sus visitantes, desarrollamos cuatro nuevos micrositios integrados en el portal turístico de la ciudad, cdmxtravel.com. Pequeños Viajeros es el espacio dirigido a los niños, con contenidos multimedia, juegos e información útil para las familias, el principal segmento de visitantes a la ciudad. También se desarrolló un sitio que ofrece a los viajeros toda la extraordinaria cartera de eventos de la ciudad. Los viajeros ya pueden asimismo reservar sus tours y actividades desde el portal de turismo, incluso a destinos cercanos a la ciudad. Finalmente, el sistema incluye un micrositio dedicado al turismo social, vocación de la Ciudad de México.

El visitante que llega a la ciudad dispone ahora de más contenidos, que puede consultar con la nueva aplicación CDMX Here&Now, una novedosa app que hemos desarrollado y que permite seleccionar los lugares donde ir, descubrir qué opciones existen alrededor de la ubicación del viajero, recibir sugerencias personalizadas y muchas otras útiles funciones.

Finalmente, la ciudad ha ampliado su red de módulos de información turística digitales con 21 nuevos espacios diseminados en la capital en lugares como museos y hoteles. Este es un paso más en la transformación de la Ciudad de México en un destino turístico inteligente de clase mundial.

El acto tuvo lugar el jueves día 10 de marzo de 2016, en Punto México, el espacio expositivo habilitado en las dependencias de la Secretaría de Turismo Federal.

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