La tienda online de artesanías de Michoacán ya es una realidad

Noticias · Viernes, 24 de Febrero de 2017

Hoy la Casa de las Artesanías de Michoacán en Morelia presentó su nueva tienda online en un acto presidido por Claudio Méndez, Director del Instituto del Artesano Michoacano, con la participación de Claudia Chávez, Secretaria de Turismo de Michoacán y Claudia Waltz de FONART.

La nueva plataforma elaborada por idt se lanza con 217 productos elaborados por 106 artesanos y artesanas de las siete regiones del estado, incluyendo 21 grandes maestros y maestras. La tienda online contribuye a proteger y fomentar la cultura viva de Michoacán, y a la vez ofrece a los compradores la garantía de autenticidad y calidad que buscan. Por un lado, la tienda online ofrece información exhaustiva sobre las 15 ramas artesanales que se trabajan, oficios que se mantienen en pequeños talleres en comunidades de todo el estado. Se impulsa así la emprendeduría local y el desarrollo de estas comunidades. En paralelo, para hacer la compra más atractiva, los productos se agrupan en las categorías de arte, moda y accesorios, joyería y hogar y estilo.

En 2017 ampliaremos el número de piezas en catálogo y abriremos la tienda online a nuevos artesanos cuyas piezas cumplan con los requisitos exigidos para la exportación.

Este proyecto, desarrollado desde la innovación social, tiene en cuenta las limitaciones del colectivo. Centralizando los procesos críticos de compraventa, envío y atención al cliente con el IAM logramos abrir un nuevo canal de venta online para los artesanos del estado ofreciendo el apoyo logístico que, de otra manera, sería imposible que estos emprendedores locales asumieran.

Felicitaciones a la Casa de las Artesanías, a la SECTUR, al Gobierno del Estado de Michoacán y a todos los artesanos y artesanas de Michoacán por este gran hito.

Para ir a la tienda online Casa de las Artesanías de Michoacán pincha aquí. Aquí tienes también la noticia televisada.

Valencia turística, hacia 2020 presentado en Veles i Vents

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