Arte popular en un marketplace global

Transformación digital + Innovación social

El encargo

El estado de Puebla tiene una enorme riqueza artesanal que constituye cada vez más, un importante medio para el desarrollo de muchas comunidades indígenas y para el mantenimiento de su cultura y tradiciones. La comercialización siempre es compleja por lo que, la Secretaría de Desarrollo Rural del Estado de Puebla a través del Fideicomiso Público denominado Impulso a la Innovación y Desarrollo Artesanal del Estado de Puebla (IIDART) solicitó a idt una tienda online de artesanías en la que se pudiera ofrecer el patrimonio cultural de la región a todo el mundo.

Cliente

Fideicomiso Impulso a la Innovación y Desarrollo Artesanal del Estado de Puebla

País

México

Cómo lo hicimos

Analizamos todas las iniciativas similares que están funcionando en todo el mundo y rescatamos las mejores prácticas de cada una de ellas, aplicables al marketplace de artesanías de Puebla. Recopilamos la información de más de 70 artesanos y 312 piezas de todo el Estado. Montamos un estudio fotográfico y capacitamos al personal del IIDART en el mantenimiento y gestión de la tienda online. Describimos las 28 técnicas artesanales que se dan cabida en el Estado y las siete etnias que se desarrollan en las comunidades indígenas.

Especialidades

Networking · Software engineering · User Experience · Performance

El resultado

El marketplace de artesanías de Puebla se ha convertido en el cuarto punto de venta de artesanías del IIDART, tras la apertura de tres tiendas físicas en la ciudad, y por tanto en el primer marketplace digital de artesanías. Con él, los artesanos pueden exponer al mundo sus productos y ampliar su mercado potencial y visibilidad. El marketplace supone un ahorro en la cadena de intermediación y garantiza los envíos a cualquier parte del mundo. En definitiva, constituye una alternativa real para las comunidades artesanales de la región.

El 19 de marzo de 2015, Día del Artesano, el Gobernador de Puebla Rafael Moreno Valle presentó el marketplace de artesanías de Puebla.

Algoritmo de inspiración

Cómo fortalecer al sector desde la base

Consola de Joomla! Debug

179 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 18:42:30') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 18:42:30') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 18:42:30') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 18:42:30') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 18:42:30') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 18:42:30') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

89 × SELECT id FROM d4xh9_assets
28 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
19 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
5 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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