Cómo poner una ola en el mapa

Estrategia 2030

El encargo

Ribamontán al Mar es un municipio localizado al norte de España cuya costa ofrece magníficos paisajes de playa y acantilado, y además es uno de los centros de surf más importantes del litoral cantábrico especialmente por la calidad de sus escuelas.

Ante el aumento del número de visitantes que llegan a practicar este deporte el municipio se propuso acometer el desarrollo ordenado del surf como actividad turística.

Cliente

Ayuntamiento de Ribamontán al Mar

País

España

Cómo lo hicimos

El proyecto se inició con el análisis de las capacidades existentes en el municipio para la atención del turismo especializado: escuelas de surf, negocios asociados, alojamientos, servicios e infraestructuras. Asimismo, se analizó el posicionamiento actual del destino en el mercado del surf, su potencialidad y se llevó a cabo una segmentación de potenciales visitantes atendiendo a su motivación principal y comportamiento, diferenciando entre los surfistas puros, familias, etc.

A continuación se trazaron las líneas estratégicas para el desarrollo del surf como producto turístico incluyendo dotación de infraestructuras, necesidades de capacitación, adaptación de la oferta existente, posicionamiento, promoción y comercialización.

Especialidades

Targeting · Experience design · Strategy · Analysis · Software engineering

El resultado

El proyecto resultó en la aprobación del Plan de Competitividad Turística del producto surf, y obtuvo financiación por valor de 2,7 millones de euros por parte de la Secretaría de Estado y Turismo, la Comunidad Autónoma de Cantabria y el Ayuntamiento del municipio.

En 2014 se evaluó el impacto del Plan con excelentes resultados. El turismo de surf ha crecido de manera constante. En 2014 llegaron 13.000 turistas para practicar el surf, el doble que en 2009. La facturación de la industria del surf se ha duplicado hasta alcanzar los 3,5 millones de euros. El número de empleos directo se ha triplicado, al igual que el número de escuelas de surf.

Cómo fortalecer al sector desde la base

Construyendo el gran espacio turístico maya

Consola de Joomla! Debug

182 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id WHERE a.item_id=1090 AND b.published = 1 UNION SELECT 0 FROM d4xh9_zoo_category_item AS a WHERE a.item_id=1090 AND a.category_id = 0
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 20:18:56') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 20:18:56') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id WHERE a.item_id=1091 AND b.published = 1 UNION SELECT 0 FROM d4xh9_zoo_category_item AS a WHERE a.item_id=1091 AND a.category_id = 0
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 20:18:56') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 20:18:56') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id WHERE a.item_id=1583 AND b.published = 1 UNION SELECT 0 FROM d4xh9_zoo_category_item AS a WHERE a.item_id=1583 AND a.category_id = 0
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 20:18:56') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 20:18:56') ORDER BY FIELD(id,1089)

22 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

88 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
10 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
2 × SELECT id, title, alias, link, level, parent_id, browserNav, type, params FROM d4xh9_menu
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT id FROM d4xh9_zoo_item

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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