La experiencia turística en clave personal

Otros proyectos

El encargo

El mundo es para el nuevo viajero el escenario donde encontrar vivencias que nutran sus intereses vitales y alimenten sus aspiraciones. El turismo no vende cuartos, templos o barrancas, vende experiencias para recordar. Y el pegamento del recuerdo es la emoción.

Como en tantos destinos, en el estado de Guanajuato se constató la necesidad de incorporar un enfoque experiencial a los paquetes turísticos ofertados por los receptivos locales, que estaban perdiendo el filo competitivo frente a un mercado que ya no se conforma con la contemplación pasiva. Gestores de emoción fue la respuesta.

Cliente

Secretaria de Desarrollo Turístico del Estado de Guanajuato. SEDETUR

País

México

Cómo lo hicimos

Realizamos un análisis previo de los productos turísticos en mercado y una investigación en los principales mercados -especialmente D.F.- para la caracterización de los públicos objetivo. Con esta información desarrollamos talleres de capacitación para los receptivos, reforzados con asistencia técnica individualizada para el desarrollo de planes de viaje de carácter experiencial.

En paralelo, preparamos a los responsables de producto en la SEDETUR en técnicas de diseño y evaluación de producto turístico.

Especialidades

Targeting · Performance · Networking · Experience design · Content & context · Analysis

El resultado

Los operadores receptivos de Guanajuato poseen herramientas para crear experiencias orientadas al creciente segmento de nuevos viajeros, y la SEDETUR dispone de personal cualificado para validar las propuestas turísticas promocionadas desde el sitio Web oficial del estado.

¿Quieres verlo?

www.gtoexperience.mx

La experiencia turística en clave personal

La conexión hasta el fin del mundo

La llave de la autenticidad

Consola de Joomla! Debug

181 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 08:11:07') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 08:11:07') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 08:11:07') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 08:11:07') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 08:11:07') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 08:11:07') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

91 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
8 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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