Mirando más allá de Madrid

Estrategia 2030

El encargo

La Dirección General de Turismo de la Comunidad de Madrid se dispuso en 2004 elaborar un nuevo marco estratégico para el sector.

El objetivo era impulsar la actividad turística en el conjunto de la Comunidad Autónoma aprovechando la notoriedad y el posicionamiento de la ciudad de Madrid, incrementando las oportunidades de consumo de los turistas y población residente e integrando recursos y destinos existentes en la región.

Cliente

Dirección General de Turismo de la Comunidad de Madrid

País

España

Cómo lo hicimos

En primer lugar procedimos al diagnóstico turístico de la Comunidad Autónoma de Madrid analizando en clave de competitividad sus recursos, oferta turística, destinos y productos turísticos.

Asimismo, procedimos a identificar y segmentar demanda existente y potencial. A continuación elaboramos las directrices para el desarrollo turístico del conjunto del territorio definiendo objetivos específicos, argumentos para la conceptualización y zonificación de espacios y proyectando la acción sobre destinos y sector.

En todo el proceso se implicó a la totalidad de agentes mediante sesiones de trabajo y reuniones de contraste.

Especialidades

Targeting · Strategy · Experience design · Analysis

El resultado

El Plan de Estrategias Turísticas de la Comunidad de Madrid 2004-2007 logró articular turísticamente todo el territorio de la Comunidad de Madrid bajo una política turística única, basada en la condición de la capital como centro emisor y distribuidor de turistas por todo el espacio.

Mirando hacia delante: la visión del líder

Moving tourism es 220.000 visitantes

Consola de Joomla! Debug

173 Registro Consultas

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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 07:00:52') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 07:00:52') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 07:00:52') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 07:00:52') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

86 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
5 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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