Clubes de producto

Impulso sectorial y efecto demostración

Estrategia 2030

Diseño del club y adhesión

Conceptualización de negocios y valores. Proceso de adhesión: barreras de entrada y selección de establecimientos.

Diseño del club y adhesión

Conceptualización de negocios y valores. Proceso de adhesión: barreras de entrada y selección de establecimientos.

Diseño del club y adhesión

Conceptualización de negocios y valores. Proceso de adhesión: barreras de entrada y selección de establecimientos.

Marca y comunicación

Branding del Club, desarrollo de soportes promocionales: folletos y guías de prestigio. Portal web y app del Club.

Marca y comunicación

Branding del Club, desarrollo de soportes promocionales: folletos y guías de prestigio. Portal web y app del Club.

Marca y comunicación

Branding del Club, desarrollo de soportes promocionales: folletos y guías de prestigio. Portal web y app del Club.

Formación y aseguramiento

Plan formativo a medida, asistencia técnica continua y personalizada, y evaluación.

Formación y aseguramiento

Plan formativo a medida, asistencia técnica continua y personalizada, y evaluación.

Formación y aseguramiento

Plan formativo a medida, asistencia técnica continua y personalizada, y evaluación.

Plataforma y club de producto

Plataforma tecnológica de gestión del programa. CMS semántico. Integración con destino y centrales de reservas.

Plataforma y club de producto

Plataforma tecnológica de gestión del programa. CMS semántico. Integración con destino y centrales de reservas.

Plataforma y club de producto

Plataforma tecnológica de gestión del programa. CMS semántico. Integración con destino y centrales de reservas.

Descripción

Los clubes de producto son programas de impulso de una oferta específica. Bajo una marca común, donde se agrupan empresas con una propuesta de valor auténtica, de alto valor añadido y excelente servicio: los buques insignia del destino. Los clubes de producto contribuyen a posicionar el destino frente a determinados segmentos, facilitan la llegada al mercado del clúster de empresas y generan un efecto demostración que arrastra al conjunto del sector hacia modelos de negocio mejor alineados con las demandas del mercado.

Impulso sectorial

Los Clubes de Producto son programas de impulso sectorial liderados generalmente por la administración pública y dirigidos a las PYMEs del sector turístico.

Estos programas, diseñados a medida de cada destino, permiten crear clústers de PYMES turísticas competitivas, elevar y mantener sus niveles de calidad, mejorar la cualificación de los recursos humanos, fomentar el trabajo en red y poner en marcha políticas de marca y venta exitosas.

10 clubes en 3 países

Nuestro método ha permitido la creación de 10 Clubes de Producto en España, México y Colombia, incluyendo el Club de Calidad Cantabria Infinita y Tesoros de México, entre otros.
Modelo de trabajo testado, adaptable y escalable a cualquier destino y producto.
Actualización de los negocios turísticos con formación y asistencia técnica a empresarios, eleva la competitividad de los negocios y permite más eficiencia en la gestión y promoción.
Potente efecto demostración del Club sobre el sector.

CMS y Web semántica

Consola de Joomla! Debug

173 Registro Consultas

SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id WHERE m.published = 1 AND m.parent_id > 0 AND m.client_id = 0 ORDER BY m.lft
SELECT id FROM d4xh9_zoo_item WHERE alias = 'clubes-de-producto' LIMIT 1
SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo`
SELECT * FROM d4xh9_languages ORDER BY ordering
SHOW FULL COLUMNS FROM `d4xh9_languages`
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1794) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1794
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1794) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 28
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(28) AND falang_content.reference_table='zoo_application'
SELECT a.rules FROM d4xh9_assets AS a WHERE (a.id = 1) GROUP BY a.id, a.rules, a.lft
SHOW FULL COLUMNS FROM `d4xh9_assets`
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt WHERE (a.id = 1 OR a.parent_id=0) GROUP BY b.id, b.rules, b.lft ORDER BY b.lft
SELECT * FROM d4xh9_zoo_category WHERE application_id = 28 AND published = 1 ORDER BY ordering
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(52,51) AND falang_content.reference_table='zoo_category'
UPDATE d4xh9_zoo_item SET hits = (hits + 1) WHERE id = 1794
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SHOW FULL COLUMNS FROM `d4xh9_content`
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_category WHERE id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a WHERE a.application_id = 28 AND access IN (1) AND a.state = 1 AND (a.publish_up = '0000-00-00 00:00:00' OR a.publish_up <= '2024-10-13 06:44:21') AND (a.publish_down = '0000-00-00 00:00:00' OR a.publish_down >= '2024-10-13 06:44:21') AND a.highlight = 1 GROUP BY a.id ORDER BY a.priority DESC, a.name) t1) t2 WHERE id = 1794
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a WHERE a.application_id = 28 AND access IN (1) AND a.state = 1 AND (a.publish_up = '0000-00-00 00:00:00' OR a.publish_up <= '2024-10-13 06:44:21') AND (a.publish_down = '0000-00-00 00:00:00' OR a.publish_down >= '2024-10-13 06:44:21') AND a.highlight = 1 GROUP BY a.id ORDER BY a.priority DESC, a.name) t1) t2 WHERE ROWNUM = 0 OR ROWNUM = 2
SELECT * FROM d4xh9_zoo_item WHERE id = 1802
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_application WHERE id = 23
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT a.* FROM d4xh9_zoo_item AS a WHERE a.type = 'microsite' AND a.application_id = 23 AND access IN (1) AND a.state = 1 AND (a.publish_up = '0000-00-00 00:00:00' OR a.publish_up <= '2024-10-13 06:44:21') AND (a.publish_down = '0000-00-00 00:00:00' OR a.publish_down >= '2024-10-13 06:44:21') GROUP BY a.id ORDER BY a.priority DESC, a.name LIMIT 0,5
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1714,1405,1408,1406,1407) AND falang_content.reference_table='zoo_item'
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi ) WHERE (zi.publish_up = '0000-00-00 00:00:00' OR zi.publish_up <= '2024-10-13 06:44:21') AND (zi.publish_down = '0000-00-00 00:00:00' OR zi.publish_down >= '2024-10-13 06:44:21') AND zi.state =1 AND zi.application_id IN (26) HAVING distance < 10 ORDER BY zi.priority DESC, zi.name ASC, zi.name ASC
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1411,1412,1413,1800) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1411
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1411) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1412
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1412) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1413
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1413) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1800
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1800) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 26
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(26) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1411
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:44:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:44:21') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:44:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:44:21') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:44:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:44:21') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:44:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:44:21') ORDER BY FIELD(id,1089)

20 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

121 × SELECT id FROM d4xh9_assets
17 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
10 × SELECT * FROM d4xh9_zoo_item
4 × SELECT * FROM d4xh9_zoo_items_relations
4 × SELECT * FROM d4xh9_zoo_application
3 × SELECT * FROM d4xh9_zoo_category
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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Clubes de producto

Impulso sectorial y efecto demostración

Descripción

Impulso sectorial

10 clubes en 3 países

Consola de Joomla! Debug

Sesión

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user

Información de Perfil

Uso de Memoria

Registro Database

173 Registro Consultas

20 Tipos de consultas del registro, Ordenado por acontecimientos.

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