Hospitalidad en destinos

Generando actitudes positivas hasta el turismo de ciudadanía y los prestadores de servicios

Estrategia 2030

Código de hospitalidad

Definición de los valores y atributos propios del destino sobre los que se apoya el programa Destino Hospitalario.

Código de hospitalidad

Definición de los valores y atributos propios del destino sobre los que se apoya el programa Destino Hospitalario.

Código de hospitalidad

Definición de los valores y atributos propios del destino sobre los que se apoya el programa Destino Hospitalario.

Capacitación cultura de servicio

Plan formativo dirigido a profesionales del sector con adaptación a las diferentes tipologías de servicios.

Capacitación cultura de servicio

Plan formativo dirigido a profesionales del sector con adaptación a las diferentes tipologías de servicios.

Capacitación cultura de servicio

Plan formativo dirigido a profesionales del sector con adaptación a las diferentes tipologías de servicios.

Plan de sensibilización

Mesas redondas, conferencias y debates dirigidos a profesionales, responsables públicos y colectivos sociales.

Plan de sensibilización

Mesas redondas, conferencias y debates dirigidos a profesionales, responsables públicos y colectivos sociales.

Plan de sensibilización

Mesas redondas, conferencias y debates dirigidos a profesionales, responsables públicos y colectivos sociales.

Campaña de comunicación

Marca del programa, campañas de publicidad, e implicación de prescriptores de la marca turística.

Campaña de comunicación

Marca del programa, campañas de publicidad, e implicación de prescriptores de la marca turística.

Campaña de comunicación

Marca del programa, campañas de publicidad, e implicación de prescriptores de la marca turística.

Descripción

Los destinos y empresas turísticas se enfrentan hoy a un turista que posee una amplia experiencia viajera, por lo que sus expectativas con respecto a cualquier servicio son elevadas. Por otro lado el crecimiento turístico de algunos destinos esta afectando a la armonía entre ciudadanos y visitantes. Frente a estas dos situaciones la hospitalidad en los destinos se presenta como un magnífico instrumento para mejorar los niveles de servicio y para promover la empatía entre ciudadanos y turistas, convirtiéndose en una ventaja competitiva del destino. El programa Destino Hospitalario ayuda a construir una cultura de servicio entre los trabajadores del sector y una actitud positiva del ciudadano hacia el turismo (turismofilia). Los resultados son una experiencia del visitante mejorada, una marca destino enriquecida con valores como la amabilidad, la inclusión, la autenticidad o la profesionalidad y una ciudadanía en armonía con el crecimiento turístico.

Los colectivos

El programa de Destino Hospitalario está dirigido a cuatro colectivos:

Profesionales del sector turístico, tanto gerentes como personal frontera de establecimientos turísticos.
Profesionales de sectores vinculados como el transporte, y la seguridad.
Técnicos de turismo, estudiantes y docentes.
Colectivos ciudadanos.

Los valores

El programa Destino Hospitalario incorpora la ética, la responsabilidad y la sostenibilidad a la gestión e identidad del destino, reforzando la identidad local y el sentido de pertenencia. El programa inculca a los prestadores de servicios turísticos una cultura de atención al cliente basada en el detalle, la autenticidad, la innovación, o la sostenibilidad. La campaña de comunicación y la organización de foros y eventos contribuye a informar a la población residente sobre las bondades del crecimiento turístico y a gestionar las percepciones sobre la actividad, ofreciendo espacios de reflexión, debate y comunicación.

Gastronomía tradicional

Planes y políticas públicas

Consola de Joomla! Debug

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SELECCIONAR Tablas:

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OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
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1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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