250 emprendedores michoacanos ya están online

Transformación digital

El encargo

Michoacán está abordando la transformación digital del turismo del estado. En la nueva economía digital de hoy, a menudo los pequeños emprendedores locales quedan fuera por desconocimiento o incapacidad. Crece así la brecha digital, que condena a la pérdida de competitividad a miles de MiPyMEs.

En respuesta a esta situación, el Gobierno del Estado de Michoacán lanzó en 2016 un programa pionero en el país: la estrategia digital y de fomento de MiPyMEs turísticas.

Cliente

Secretaría de Turismo del Estado de Michoacán

País

México

Cómo lo hicimos

Teníamos 3 meses para completar la digitalización de 250 pequeños emprendedores. El primer paso fue seleccionar los colectivos objetivo. De acuerdo con las prioridades de la SECTUR nos centramos en las cocineras tradicionales y los talleres artesanos. Listados en mano, realizamos una segunda selección de personas concentrando los trabajos en las áreas de mayor intensidad turística y menor desarrollo.

Desplegamos un equipo de editores de campo que realizaron visitas individualizadas a cada negocio para desarrollar contenidos y realizar el reportaje fotográfico. El equipo de contenidos editó y preparó los sitios web para su publicación. La validación de los sitios web se realizó por el emprendedor o emprendedora. Asimismo, se ofreció a los negocios capacitación en habilidades digitales. En paralelo, nos encargamos, todos los meses de 2017, de la actualización de contenidos con los emprendedores.

Los 250 sitios web se desarrollaron con nuestra tecnología Shirka, que permite la producción de sitios web mobile first, respondiendo a la creciente tendencia a la utilización de dispositivos móviles en las búsquedas turísticas (un estimado de 60-70% del total). Además, todas las MiPyMEs se integraron en el sitio web oficial michoacan.travel el gran centro de conversión turístico del destino: 69 cocineras tradicionales, 134 artesanos y 47 hoteles y restaurantes.

Especialidades

Networking · Software engineering · Content & context

El resultado

250 emprendedoras y emprendedores michoacanos poseen negocios más competitivos hoy. Se ha dado un paso de gigante en su inclusión digital, apoyándoles en su entrada a la economía digital con su propio sitio web y capacitación para gestionar su presencia online.

El nuevo Michoacán es digital y mobile

La ventana al mundo de las artesanías de Michoacán

Consola de Joomla! Debug

172 Registro Consultas

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SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 18:51:18') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 18:51:18') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 18:51:18') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 18:51:18') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 18:51:18') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 18:51:18') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

86 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
4 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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