Cómo sumar a 132 MiPyMEs turísticas a la economía digital

Transformación digital

El encargo

La penetración de internet en México se está produciendo de manera muy rápida. Los usuarios se conectan a través del smartphone y hoy el mayor volumen de comercio electrónico es relativo al turismo. Sin embargo, muchos establecimientos turísticos no tienen presencia en internet.

Para paliar esta brecha, la Secretaría de Turismo de CDMX lanzó un programa de digitalización de MiPyMEs turísticas, financiado con fondos INADEM. Este programa utiliza nuestra tecnología Shirka para la elaboración de sitios web mobile.

Cliente

Secretaría de Turismo de la Ciudad de México

País

México

Cómo lo hicimos

En primer lugar, es necesario captar MiPyMEs para el programa. Para ello se realizó una preselección de negocios en la ciudad a quienes invitamos, a través de la SECTUR, a unas sesiones informativas. En este momento se abrió la inscripción formal al programa.

A continuación, los editores realizaron una visita a los establecimientos para desarrollar los contenidos personalizados para cada uno, lo más destacado, y tomar el reportaje fotográfico correspondiente. Los sitios web mobile, diseñados para su acceso desde dispositivos móviles, se desarrollaron con nuestra tecnología Shirka, y se publicaron una vez se validaron por los propietarios de los establecimientos.

Finalmente, se llevan a cabo sesiones de capacitación con los empresarios sobre gestión de la identidad digital y marketing online, con el objetivo de crear conciencia de la necesidad de estar online y dotarles de las herramientas que necesitan.

Especialidades

Content & context · Software engineering · Networking

El resultado

132 MiPyMEs turísticas hoy cuentan con un sitio web mobile y han dado los primeros pasos de su transformación digital.

La ventana al mundo de las artesanías de Michoacán

Consola de Joomla! Debug

178 Registro Consultas

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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:17:02') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:17:02') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:17:02') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:17:02') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:17:02') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:17:02') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:17:02') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:17:02') ORDER BY FIELD(id,1089)

23 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

86 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
7 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
2 × SELECT id, title, alias, link, level, parent_id, browserNav, type, params FROM d4xh9_menu
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.title, m.module, m.position, m.content, m.showtitle, m.params, mm.menuid FROM d4xh9_modules AS m LEFT JOIN d4xh9_modules_menu AS mm ON mm.moduleid = m.id LEFT JOIN d4xh9_extensions AS e ON e.element = m.module AND e.client_id = m.client_id
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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