Desplegando la capa digital de la Ciudad de México

Transformación digital

El encargo

La Ciudad de México es la mayor área metropolitana del continente americano. Capital de la República, ciudad global, cosmopolita y auténtica. La ciudad se planteó aprovechar las oportunidades que las tecnologías ofrecen para transformarse en un destino capaz de atender las demandas del mercado turístico actual.

País

México

Responsable

John Mora

Cómo lo hicimos

El Sistema de Información Turística constituye el núcleo de toda la acción que el destino emprende, tanto en el plano del servicio al viajero, de la promoción y venta de las experiencias del destino y de los resultados de la actividad turística. El sistema se construye en torno a Zócalo, nuestro repositorio de información que se instrumenta para atender las necesidades de información del viajero, de tal manera que sea accesible y relevante para la toma de decisiones en todo momento del ciclo de viaje, teniendo en consideración su uso en web y en los puntos de información turística. Además, el sistema considera el comportamiento multicanal y multidispositivo por parte del usuario.

6,000 unidades de información, 12,000 imágenes, y 123 experiencias en línea con la tendencia hacia los consumos boutique, destacando los valores diferenciales y autenticidad de la ciudad. El Sistema de Información Turística permite la personalización de la experiencia de la ciudad, clave para la captura y satisfacción de múltiples segmentos: la inmediatez de los resultados y la relevancia de los mismos gracias a la contextualización de la información.

Especialidades

Experience design · Software engineering · Analysis · Content & context

El resultado

Con el Sistema de Información Turística se ha construido la base para la transformación digital del destino Ciudad de México, preparando al destino para un mercado digital y mobile con su nuevo portal web. El desarrollo del plano digital fortalece el posicionamiento de la Ciudad de México como el mayor destino de habla española, un destino must con gran potencial para atraer a una variedad de segmentos, un destino que permanentemente genera la sensación de que hay algo más por descubrir y que es hoy capaz de entablar la conexión emocional con el viajero. El mejor acceso a la información genera mayores ratios de conversión, facilitando la visibilidad de los negocios turísticos y los recursos, mejorando los resultados de la industria y la satisfacción de los visitantes.

El Jefe de Gobierno del Distrito Federal, Miguel Ángel Mancera, junto al Secretario de Turismo Miguel Torruco, presentó el Sistema de Información Turística y el nuevo portal web el 31 de marzo de 2015, afirmando que la Ciudad de México ya es un destino digital.

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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 07:41:56') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 07:41:56') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 07:41:56') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 07:41:56') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 07:41:56') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 07:41:56') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

89 × SELECT id FROM d4xh9_assets
25 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
6 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
5 × SELECT * FROM d4xh9_zoo_application
4 × SELECT * FROM d4xh9_zoo_category
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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