El nuevo Michoacán es digital y mobile

Transformación digital

El encargo

Entre el 60 y 70% de las búsquedas de información sobre viajes se realizan desde dispositivos móviles, lo mismo que las reservaciones, que están en un 30% y van en aumento. El mercado turístico es digital y mobile.

El gobierno del estado de Michoacán se ha propuesto reinventarse turísticamente utilizando la innovación y las tecnologías de la información. Para ello nos encargó el nuevo Sistema de Información Turística Digital de Michoacán.

Cliente

Secretaría de Turismo del Estado de Michoacán

País

México

Responsable

John Mora

Cómo lo hicimos

Utilizamos nuestra tecnología Smartis® para acometer la transformación digital del turismo de Michoacán de manera ágil y solvente. Adaptamos la herramienta, utilizada en grandes metrópolis como Ciudad de México, a las demandas de una entidad federativa. En el núcleo de Smartis® hay un repositorio inteligente de información con 7,968 piezas de información: 593 atractivos turísticos y 1,065 hoteles y restaurantes en 5,757 localidades.

El sistema nutre de contenidos el nuevo sitio web oficial del destino, michoacan.travel, diseñado para inspirar y capturar viajeros al estado. Una exhaustiva taxonomía de datos y nuestro algoritmo de priorización permite entregar al viajero la información que busca en cada contexto según sus preferencias.

En paralelo diseñamos la estrategia experiencial de la entidad, desarrollada en 50 ideas para el viaje dirigidas a familias, jóvenes, foodies o viajeros con interés en la cultura. Asimismo, el sitio web otorga un lugar especial a los productos estrella de la entidad: gastronomía, la Ruta don Vasco, el País de la Monarca y Morelia, principal destino y Ciudad Patrimonio de la Humanidad.

En 2017 ampliaremos desarrollaremos el App oficial, y también las nuevas oficinas de información digitales.

Especialidades

Experience design · Software engineering · User Experience · Content & context

El resultado

Con Smartis® Michoacán ha desplegado la capa digital turística en toda la entidad, iniciando así su adaptación a un entorno smart. El sistema permitirá al estado monitorear la interacción de los viajeros con el destino, lo cual generará valiosa información para una gestión y promoción turísticas más eficientes.

¿Quieres verlo?

michoacan.travel/es/

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Consola de Joomla! Debug

190 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1411,1412,1413,1800) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1411
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1411) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1412
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1412) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1413
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1413) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1800
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1800) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 26
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(26) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1411
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:56:09') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:56:09') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:56:09') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:56:09') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:56:09') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:56:09') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 06:56:09') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 06:56:09') ORDER BY FIELD(id,1089)

22 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

93 × SELECT id FROM d4xh9_assets
30 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
20 × SELECT * FROM d4xh9_zoo_item
14 × SELECT * FROM d4xh9_zoo_items_relations
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
5 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
2 × SELECT id, title, alias, link, level, parent_id, browserNav, type, params FROM d4xh9_menu
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT id FROM d4xh9_zoo_item

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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