RSC: Invirtiendo en pequeños alojamientos

Estrategia 2030 + Innovación social

El encargo

La Fundación Telefónica impulsó el diseño de un proyecto piloto de alojamientos turísticos para cuatro zonas arqueológicas del Perú - Caral, Chavín de Huantar, Kuelap y Choquequirau - con el objetivo de diversificar la oferta turística del país y fortalecer su posicionamiento como destino cultural. Para ello era necesario diseñar un programa piloto de apoyo a la creación de microempresas y un programa de capacitación para negocios existentes.

Cliente

Fundación Telefónica

País

Perú

Cómo lo hicimos

El equipo de globaldit realizó un estudio previo de viabilidad de la oferta existente y potencial (alojamientos, restaurantes y oferta de apoyo) junto a los grandes recursos arqueológicos del país.

Se definió un Plan marco de turismo arqueológico y de naturaleza, con estrategias definidas en cuanto a la creación de oferta, sensibilización, capacitación, accesibilidad, puesta en valor de recursos, gestión del espacio turístico, coordinación institucional, atracción de líneas de financiación multilaterales y comercialización.

Asimismo, se capacitó a tomadores de decisión y empresarios turísticos del medio rural peruano que permitió acercar a las poblaciones locales los principios, objetivos y líneas de desarrollo asociadas al programa de alojamientos turísticos, facilitando la puesta en marcha de iniciativas rentables económica y socialmente.

Especialidades

Strategy · Performance · Analysis · Networking

El resultado

La planeación del desarrollo local culminó con la transferencia de herramientas a 25 técnicos del Viceministerio de Turismo y 100 emprendedores, recibieron formación especializada. De esta manera se logró un núcleo de dinamizadores locales en las zonas piloto, cuya función fue iniciar el proceso de desarrollo socioeconómico responsable en las zonas piloto.

Puro Cuervo experiencial

Ruta Don Vasco: 500 años después

Consola de Joomla! Debug

178 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 20:28:13') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 20:28:13') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 20:28:13') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 20:28:13') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-14 20:28:13') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-14 20:28:13') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

88 × SELECT id FROM d4xh9_assets
28 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
18 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_application
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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