Un día en la regata mítica

Otros proyectos

El encargo

En 2007 se celebró en Valencia la 32 edición de la Copa América, la regata más prestigiosa del mundo, aunque los primeros actos se celebraron en 2004. La ciudad invirtió en una nueva infraestructura del puerto deportivo y en la remodelación de los tinglados del antiguo puerto para acondicionar un espacio de ocio para los visitantes al evento. America's Cup Management (ACM) contó con nosotros para diseñar la experiencia del visitante en el puerto y medir sus niveles de satisfacción.

Cliente

America's Cup Management, S.A.

País

España

Cómo lo hicimos

Nuestra colaboración con AC Management tuvo lugar durante los actos celebrados entre 2004 y 2007 (Louis Vuitton Cup y America's Cup Match). En primer lugar, apoyamos al equipo de diseño del espacio de la Port America's Cup en el puerto de Valencia, proyectando un espacio deportivo-recreativo que debía responder a las expectativas de los visitantes, proveedores, patrocinadores y sindicatos. El espacio incluyó zonas de recreo, ocio diurno y nocturno y áreas de descanso, y los servicios incluyeron tanto la previsión de los flujos de personas y vehículos como la dotación de servicios en cada zona.

Asimismo, llevamos a cabo la medición de la satisfacción de los visitantes, para lo cual diseñamos una encuesta, realizamos las entrevistas pertinentes y además realizamos varios consumos anónimos.

Especialidades

Performance · Experience design · Analysis

El resultado

La 32ª edición de la America's Cup en Valencia fue un éxito en número de visitantes a las instalaciones del puerto (casi 2.5 millones de personas en total), con un gasto medio de €150/día. Las encuestas realizadas permitieron mejorar la experiencia del visitante a lo largo de los diferentes actos, corrigiendo las desviaciones observadas durante las evaluaciones.

Tres pantallas y un destino

¿Qué hacer con 3.000 cruceristas?

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173 Registro Consultas

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SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 08:23:05') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 08:23:05') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-13 08:23:05') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-13 08:23:05') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

86 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
5 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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