Puro Cuervo experiencial

Transformación digital

El encargo

Tras 10 años con las puertas abiertas, había llegado el momento para renovar la propuesta de Mundo Cuervo®, el centro de visitantes de Tequila Cuervo, al que se había sumado en 2012 un nuevo atractivo, el tren turístico José Cuervo Express®.

El encargo se concretó en adaptar su oferta actual y desarrollar nuevas experiencias de cara a la ampliación del complejo de ocio de la marca en Tequila, con un nuevo sitio Web y una estrategia digital que conviertan Mundo Cuervo® en una de las grandes atracciones turísticas de México.

Cliente

Mundo Cuervo®

País

México

Cómo lo hicimos

En primer lugar fue necesario reordenar la propuesta existente, para lo cual el equipo de experiencias y de eficiencia de globaldit trabajó con Mundo Cuervo® onsite. Se desarrolló un portfolio de 21 experiencias de marcado carácter vivencial que invitan al visitante a conocer y vivir la rica tradición asociada al tequila, su vinculación con la Ruta del Tequila y el Paisaje Agavero, Patrimonio de la Humanidad. La puesta en marcha del portfolio se realizará durante 2014.

El trabajo incluyó un análisis de rendimiento de la operación turística, capacitación al personal, asistencia técnica a la puesta en marcha de nuevas experiencias y la producción de soportes de apoyo.

En paralelo al desarrollo experiencial se diseñó una nueva estrategia digital, que incluyó el lanzamiento del nuevo sitio Web del centro de visitantes y el tren José Cuervo Express®, un tren de época único en México de enorme atractivo para el turista nacional e internacional.

El nuevo sitio Web incorpora, además de la información sobre el Centro de visitantes y las experiencias, la posibilidad de reserva y compra, una tienda online con merchandising, y tres microsites específicos para grupos, bodas y eventos empresariales. El sitio Web está disponible en español e inglés para atraer al visitante extranjero.

La estrategia digital incluye herramientas de conversación, dinámicas de juego y la integración del programa de fidelización de la marca Cuervo®.

Especialidades

Software engineering · Performance · Experience design · Engagement · Content & context · Analysis · Targeting

El resultado

El lanzamiento del nuevo sitio Web y la estrategia digital a principios de 2014 permite a la marca capitalizar la renovada estrategia experiencial para capturar más segmentos, incrementar el número de visitantes, optimizar la venta y la gestión de experiencias e incrementar la tasa de conversión de usuarios a visitantes.

Durante el primer mes, las ventas online han aumentado un 50% tras el lanzamiento del motor de reservaciones y las experiencias VIP han triplicado sus ventas.

¿Quieres verlo?

www.mundocuervo.com

Por qué Andalucía es un referente

RSC: Invirtiendo en pequeños alojamientos

Consola de Joomla! Debug

181 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(26) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1411
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2025-01-17 11:57:52') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2025-01-17 11:57:52') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2025-01-17 11:57:52') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2025-01-17 11:57:52') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2025-01-17 11:57:52') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2025-01-17 11:57:52') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2025-01-17 11:57:52') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2025-01-17 11:57:52') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

91 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
8 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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